Programme Objectives:

To provide students with:

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  An understanding of the environment within which all businesses operate and the ways in which different organisations are structured

  
  


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  A working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix

  
  


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  An understanding of the marketing concept and an appreciation of how the marketing function is organised

  
  


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  The programme also provides students with the knowledge and skills necessary to enable them to perform adequately in any single functional area of marketing.